Making Organic Easy: Krishi Essentials Brings Honesty to Your Plate
In Kota, Rajasthan, a young entrepreneur named Parth Verma is taking a stand for honesty in the organic food market. His company, Krishi Essentials, offers a range of natural and organic grocery products, focusing on building trust and transparency with their customers.
Honesty as the Core Value:
Krishi Essentials sets itself apart by prioritizing honesty above all else. They source their products directly from farmers who practice sustainable and organic farming methods. However, they acknowledge the high cost of certifications in India, which can make organic labels a burden for both farmers and consumers.
“Today, there are farmers in India who are practicing organically but cannot afford the certification norms,” says Parth. “We need to support them.”
Krishi Essentials focuses on delivering genuinely natural and organic products without relying solely on certifications. This approach allows them to offer high-quality goods at competitive prices.
From Byju’s to Building a Dream:
Parth’s entrepreneurial journey began with a desire for independence and control over his work-life balance. Having witnessed the success of others who leaped into entrepreneurship, he decided to channel his energy and skills into building his venture.
Krishi Essentials, a D2C (direct-to-consumer) business, started operations just a few months ago. They currently offer a variety of products, including brown sugar, jaggery powder, jaggery cubes, multiflora honey, A2 Gir Cow desi ghee, millets, pulses, rice, edible oils, and other essential grocery items. Their target audience includes health-conscious consumers who prioritize natural and organic food options.
Building Trust Through Transparency:
Krishi Essentials believes in building trust through transparency. They source their products from farmers who follow organic practices and conduct lab tests to ensure quality. However, they don’t rely solely on telephonic conversations – the team personally visits the farms to verify the farming methods and ensure they align with their standards.
“These goods play a major role in our lives, so the team visits the land, and then after an inspection, they approve farmers,” says Parth, emphasizing the importance of hands-on verification.
Growth Plans and Overcoming Challenges:
Krishi Essentials aims to expand beyond its current offerings. They plan to launch a website and mobile application for online sales and are considering a franchise model to increase their reach.
One of the major challenges they face is navigating the market perception of organic products. Many consumers associate organic with high prices, even when the certification process itself can be a significant cost factor.
Parth’s approach is to focus on quality, natural products and educate consumers about the true value of organic farming practices. He believes that honesty and transparency will ultimately win over customers’ loyalty.
Quotes to Remember:
Parth’s entrepreneurial journey is fueled by his belief in honesty and teamwork. He offers two insightful quotes:
- “If you understand your product COGS well, you will know the pricing well. But if you know the COGS of COGS well, then you will be unbeatable.” – Dr. Vellumani, founder of Thyrocare
- “Entrepreneurs must work with honesty as consumers are always in search of it. Honesty brings confidence. Entrepreneurs must make a good team, honest teamwork brings laurels.” – Parth Verma
- “Jab aap team bana rahe ho to shuruaati dino me aankhen kholkar unko parkhen, Pehchane aur jab kam badh jaye to apni aankhein thori si band kar le”
Conclusion:
Krishi Essentials is a refreshing addition to the organic food market. By prioritizing honesty, transparency, and quality, they are making healthy and sustainable food choices accessible to a wider audience. Their story reminds us that entrepreneurship is not just about chasing profits, but also about making a positive impact on the world around us.
Looking for truly natural and organic groceries? Visit Krishi Essentials and discover the difference that honesty makes!
